Location: Saudi Arabia
Ahmad Abdulaziz is an Egyptian Senior Art Director and Creative Strategist based in Jeddah, Saudi Arabia. With over 20 years of experience in branding, motion design, and conceptual digital art, he explores AI-assisted creativity as a bridge between technology and human emotion. His artworks often merge realism with surreal metaphors, reflecting authenticity, contrast, and the tension between the genuine and the artificial.
Concept Overview
The concept explores the growing challenge of imitation and counterfeit marketing in today’s fast-paced commercial world. It highlights how deceptive advertising can mislead consumers, presenting imitation as originality, and how this manipulation gradually erodes trust, quality, and safety.
Creative Idea
Through a surreal visual narrative, the campaign contrasts genuine and fake automotive parts, revealing how fakes “melt away” under real-world conditions. The visual metaphor symbolizes how truth endures while deception collapses when tested by time, heat, and performance.
Visual Execution
Each artwork uses a cinematic composition and realistic detailing to portray the transformation of counterfeit parts as they fail under pressure, while the genuine ones retain their integrity and shine. The balance between warmth, tension, and clarity is crafted to make viewers pause, observe, and reflect.
Objective
To raise awareness about the real dangers of counterfeit products, particularly in the automotive sector, and to promote ethical consumer behavior. The project aims to protect not just brands but human lives by emphasizing the irreplaceable value of authenticity and trust.
Tone & Feel
Sincere, thought-provoking, and grounded in reality.
The tone avoids any commercial or promotional intent, focusing purely on the social and human responsibility behind creative storytelling.
Independent conceptual artwork exploring authenticity and perception through hybrid AI and digital design.
This visual is part of a conceptual series that explores the contrast between genuine automotive parts and their sweet-looking imitations. The idea uses chocolate-styled replicas as a metaphor for how convincing fakes can appear, while the real value lies in authentic, certified components.
Through a clean, minimal aesthetic and a side-by-side comparison, the artwork highlights how appearance can mislead, and how true safety and reliability always come from genuine parts. The concept blends simplicity, clarity, and visual contrast to deliver an accessible and memorable message about authenticity.
This visual is part of a conceptual series that explores the contrast between genuine automotive parts and their sweet-looking imitations. The idea uses chocolate-styled replicas as a metaphor for how convincing fakes can appear, while the real value lies in authentic, certified components.
Through a clean, minimal aesthetic and a side-by-side comparison, the artwork highlights how appearance can mislead, and how true safety and reliability always come from genuine parts. The concept blends simplicity, clarity, and visual contrast to deliver an accessible and memorable message about authenticity.
This visual is part of a conceptual series that explores the contrast between genuine automotive parts and their sweet-looking imitations. The idea uses chocolate-styled replicas as a metaphor for how convincing fakes can appear, while the real value lies in authentic, certified components.
Through a clean, minimal aesthetic and a side-by-side comparison, the artwork highlights how appearance can mislead, and how true safety and reliability always come from genuine parts. The concept blends simplicity, clarity, and visual contrast to deliver an accessible and memorable message about authenticity.
A conceptual digital sculpture expressing the value of silence.
The metallic lips, sealed with a golden lock, symbolize wisdom in restraint —where silence outweighs words.
Created using digital sculpting and AI-assisted lighting.
A conceptual digital sculpture expressing the value of silence.
The metallic lips, sealed with a golden lock, symbolize wisdom in restraint —
where silence outweighs words.
Created using digital sculpting and AI-assisted lighting.
A conceptual digital sculpture inspired by the Arabic proverb “Your tongue is your horse, if you guard it, it will guard you.”
The bronze lips and golden horse symbolize the power and consequence of words — wisdom in speech becomes protection, while recklessness brings downfall.
The artwork reflects the timeless truth that the tongue can elevate or destroy its speaker.
“Genuine Parts_Brake Pads”
“Genuine Parts_Oil Filter”
“Genuine Parts_Brake Pads”
“Silence is golden”
“Your tongue is your horse”
